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Introduction to Marketing

Course Description

Class time in the Introduction to Marketing class blends creative group projects and problem-solving challenges. Students will learn the foundations of marketing by creating designs for music festivals, developing a new product and creating social media strategies/graphics, and developing a promotional plan for a new product just introduced to the market. Promotional strategies learned will include digital communication, social media strategy, online advertising, video/audio marketing, graphic design, and many others. Students are also eligible to be in DECA/FBLA through this class. Intro to Marketing is a prerequisite for Advanced Marketing.

*Dual credit available through Missouri State University upon completion of Intro to Marketing AND Advanced Marketing

Grade Level(s): 10th-12th Grades

Related Priority Standards (State &/or National): Missouri Show-Me Standards, Missouri BMIT Instructional Framework

Course-Level Scope & Sequence (Units &/or Skills)

Strand: Understanding Marketing Concepts

  • Explain the marketing process
  • Explain the four basic foundations of marketing
  • Understand the relationship of the seven functions of marketing
  • Describe the five economic utilities
  • Describe the marketing concept
  • Analyze customers through market segmentation
  • Develop the four P’s (product, place, price and promotion) of the marketing mix
  • Analyze current demographic, psychographic and geographic trends

Strand: Interpreting Basic Principles of Economic & Political Systems

  • Interpret the basic principles of a free enterprise system
  • Explain the role of the government in our economy
  • Interpret the economic theory of supply and demand
  • Explain the factors that make up an economy
  • Distinguish between a market economy, a command economy and a mixed economy
  • Differentiate between the three political philosophies (capitalism, socialism, and communism)
  • Interpret the economic measurements used to analyze an economy
  • Determine the four phases of the business cycle

Strand: Understanding How a Business Works

  • Explain the basic functions of a business.
  • Compare and contrast the different classifications of businesses
  • Discuss workplace trends
  • Evaluate issues of ethics and social responsibility that businesses face in marketing their goods and services

Strand: Understanding International Trade

  • Examine the benefits of international trade
  • Analyze how governments control and monitor international trade

Strand: Understanding The Sales Process

  • Explain how a salesperson prepares for a sale
  • Identify the features and benefits of a product
  • Determine how customers make decisions.
  • Examine how salespersons find information about a product and industry
  • Understand the importance of the approach in the sales process
  • Determine customer needs in the sales process
  • Understand the product presentation step of the sale
  • Understand customer objections
  • Identify the buying signals customers send
  • Demonstrate how to close the sale
  • Demonstrate how to suggestive sell
  • Justify the importance of relationship marketing for businesses

Strand: Applying Promotional Mix

  • Apply the concept of the promotional mix
  • Examine the types of promotion
  • Explain the concept of trade promotion
  • Analyze consumer sales promotions

Strand: Understanding Public Relations

  • Examine the nature and scope of public relations
  • Determine the different audiences for public relations
  • Produce a news release

Strand: Understanding the Basic Principles of Advertising

  • Understand the concept and purpose of advertising
  • Develop different types of advertising media
  • Understand how the media sets rates

Strand: Understanding an Advertising Campaign

  • Explain how advertising agencies develop advertisements

Strand: Channels of Distribution

  •  Define the channel members

Strand: Understanding Physical Distribution

  • Explain the nature and scope of physical distribution

Strand: Principles and Practices of Pricing

  • Explain the goals of pricing
  • Distinguish between the market share and market position
  • Explain the four factors which affect price planning
  • Apply the theory of demand elasticity
  • Understand the government regulations that affect price planning

Strand: Pricing Strategies

  • Understand the basic pricing strategies
  • Explain the product life cycle that products move through
  • Examine the various pricing techniques

Strand: Conducting Market Research

  • Construct a consumer survey

Strand: Understanding Business Decisions - Production & Sale of Products

  • Determine the product mix of a business
  • Explain the different product mix strategies
  • Identify the various branding elements
  • Analyze the different types of brands
  • Understand the principal functions of product packaging
  • Examine the main functions of labeling

Strand: Exploring Careers in the Field of Marketing

  • Explore the various careers within the field of marketing

Date Last Revised/Approved:  2010