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Advanced Marketing

Course Description

Advanced Marketing and Internship is a combined class to provide a unique opportunity to dedicate two class periods of the day to your business and marketing career. Class will be offered during the 6th & 7th hours of the day, focusing on management of the WoodPepNation social media accounts, planning for student section events, and reaching out to and collaborating with at least three local businesses during the year while creating a workplace environment similar to the real world. This course prepares students for any career, with a focus on problem solving, design thinking, professionalism, design skills in Adobe Creative Cloud Suite, and resume-worthy professional experience. Additionally, students will prepare for and participate in DECA, an international business competition. With permission from the instructor, students may take this course for another year. Students may also earn three hours of college credit.

Grade Level(s): 11th-12th Grades

Related Priority Standards (State &/or National): DESE Marketing Standards

Enduring Understandings/Big Ideas

  • Students will explore the advertising industry for potential career options.
  • Students will demonstrate their knowledge of the integrated market communications (MIC) concept.
  • Students will demonstrate their ability to evaluate and create an effective media plan to reach customers.

Course-Level Scope & Sequence (Units &/or Skills)



Date Last Revised/Approved: 2010